Target User

Name: Alex (28–45 years old)
Occupation: Creative professional (designer, architect, audio engineer, tech entrepreneur)
Lifestyle: Urban dweller in a modern apartment or loft; values quality and design

Personality & Preferences:

• Appreciates minimalist, functional, and timeless objects

• Passionate about craftsmanship and engineering details

• Seeks products that combine aesthetics with purpose

• Likely to invest in high-quality furniture and lighting as part of personal expression

• May have a love of vintage hi-fi equipment, turntables, or analog tech

Needs & Motivations:

• Desires adjustable, ambient lighting for work, relaxation, or entertaining

• Prefers tactile controls (switches, pivots) over purely digital interfaces

• Wants objects that act as conversation pieces without being flashy

• Sees lighting as a sculptural element in interior design

Pain Points Addressed by “Hi-Fi Light”:

• Frustration with mass-produced, poorly made lighting

• Need for customizable light angles

• Dislike of disposable products; prefers durability and longevity